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Alicia Keys Gets Personal in Conversation with Stepson Nasir Dean for The Skin Deep x Keys Soulcare Campaign


Written by Nwosu Chizoba David | @eheadlyn | Copyright © Zoba Digital Media LTD, 2025

In a heartfelt and deeply personal campaign collaboration, Alicia Keys is inviting audiences into her world like never before. The multi-Grammy Award-winning artist, entrepreneur, and founder of Keys Soulcare has teamed up with YouTube’s The Skin Deep for a three-part video series that’s as healing as it is inspiring.

The collaboration, titled The Skin Deep x Keys Soulcare, marks a groundbreaking first—bringing together the emotionally driven interview format of The Skin Deep with a beauty brand that prioritizes holistic well-being. Launched in 2020, Keys Soulcare has always gone beyond skincare to embrace a philosophy that nourishes both skin and soul. Now, that vision is being explored in real conversations that pull back the curtain on vulnerability, identity, and the power of connection.

A Transformative Conversation with Her Stepson

The final and most touching episode of the series features Alicia Keys in a candid, emotional dialogue with her stepson, Nasir Dean. Known to some by his stage name "Note Marcato," Nasir is the son of producer Swizz Beatz (Alicia’s husband) and singer Jahna Sebastian. Their conversation, released in honor of Mother's Day, dives into the dynamic nature of blended families, self-discovery, and what it means to truly see and support each other.

“This conversation was so deep and transformative,” Alicia shared. “It opened a door for us to understand each other on a whole new level. I’m proud of Nasir, and I’m grateful for this moment together.”

The conversation touched on topics rarely explored in public family narratives—acceptance, emotional openness, and breaking generational cycles through love and mindfulness. Alicia and Nasir’s exchange is a powerful representation of how intentional communication can foster trust, healing, and growth.

More Than Skincare: It’s “Soulcare”

Each episode in the series ties back to the core values of Keys Soulcare. Alicia launched the brand after facing her own battles with skin insecurities and a yearning for deeper self-care beyond physical appearances. Today, the brand includes rituals, affirmations, and clean beauty products designed to encourage users to care for themselves holistically.

Other episodes in the series feature guests such as podcaster Justin Frett, blogger Darren Graham, and content creator Kiana Leroux, who appeared with her daughter Soleil. These intergenerational and cross-cultural dialogues remind us that self-care is a shared journey, deeply rooted in conversation, vulnerability, and authenticity.

A Message for the Culture

In a world that often prioritizes filters and facades, The Skin Deep x Keys Soulcare campaign delivers a refreshing message: real beauty starts from within. Alicia Keys, ever the pioneer of soul expression, continues to challenge industry norms—inviting her audience to redefine what it means to be seen, heard, and healed.

This campaign is more than content—it’s a cultural blueprint for how we care for ourselves and each other.

Watch the full episodes on The Skin Deep’s YouTube Channel or visit keyssoulcare.com to explore the products and affirmations inspired by the series.

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